About

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Norma Jeanne Maloney has been in love with typography, graphic design, musical iconography, and paint as far back as she can remember. Her Granny is Dessie Morris Spencer, a tiny and fiercely-spirited Appalachian woman. She was Norma Jeanne’s musical inspiration, forever schooling her on the history and flavor of America’s musical roots. Her mother Stella encouraged Norma Jeanne’s infatuation with form and taught her to pursue visual excellence–and most of all–her own happiness.

Her career officially began in 1984 when she started painting signs for the race tracks of Lexington, Kentucky. After moving to San Francisco in 1990, Norma Jeanne attended the California College of Arts and Crafts for design. There, she honed her skills and found her true calling: painting signs that made her clients’ businesses stand out among San Francisco’s countless storefronts. Soon after, Norma Jeanne worked as a scenic for the film industry. Red Rider Studios opened its doors in the summer of 1996; the central Mission District location became a sign and commissioned works studio. Red Rider’s signature vintage style, combined with a modern design sensibility, were soon claiming store front windows, awnings, entrances and interiors, across Fog City and the larger Bay Area.

Personal works echo Norma Jeanne’s affair with a days-gone-by era and offer an homage to the idols of her youth. Her style with a brush and board is immediately identifiable, while her skill and training as a sign painter and scenic give her a broad range of illustrative styles.